A Director of Brand & Marketing, Creative Strategist and Account Management Leader.
Resume
Professional Summary
As a seasoned marketing professional with over 15 years of experience, I currently lead four client accounts in a remote agency setting. I am a focused, driven, and results-oriented leader with a proven ability to thrive in fast-paced, competitive environments. My strengths lie in strategic relationship building, client service excellence, and the ability to deliver impactful marketing solutions that align with business objectives.
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With a foundation in creative agency work, I bring a well-rounded skill set that spans creative direction, print and digital production, social media strategy, marketing management, and a strong understanding of web development and branding. I am a creative problem solver with a keen ability to identify process gaps and implement strategic solutions that drive growth and performance.
My expertise covers both traditional and non-traditional media, including marketing planning, project management, media buying, digital strategy and execution, graphic design, copywriting, and pre-press production. I have successfully managed teams and led full-cycle marketing initiatives, from concept to execution. I believe my diverse and adaptable skill set is highly transferable across industries and well-suited for organizations seeking a hands-on leader who delivers results.
Skills
Strategic Planning Creative Direction Budget Management
Brand Development Media Buy Video & Photography Oversight Campaign Development Design Leadership Digital Marketing Analytics & Reporting Strong Communicator Team Leader Problem Solver Fluent in English & Polish
Work Experience
2020 - 2025
Senior Account Supervisor | Creative Department
Report directly to the SVP and lead strategy for multiple clients, ensuring their marketing plans match their objectives. Develop and execute 360° marketing campaigns that support annual business goals. Lead internal teams across project management, creative work, media buying, digital efforts, and traffic. Translate client goals into clear briefs and scopes of work. Plan and run internal and client creative briefings, strategy sessions, and campaign presentations. Stay updated on marketing trends and evaluate their relevance to brand and campaign development. Benchmark competitors and deliver strategic insights and recommendations. Participate in annual planning to ensure cross-functional alignment of consumer communications. Analyze performance data, build and deliver reports, and provide actionable insights for business growth. Manage retainers and budgets for key marketing initiatives, ensuring they fit with strategic priorities. Oversee and assess campaign effectiveness and budget planning to best prioritize business goals.
2014 - 2020
Director of Marketing | Catalina Express
Reported directly to President & CEO. Responsible for developing and leading brand strategy, visual identity, and brand voice across all channels, including the creation of integrated promotional concepts and cross-functional campaigns. Successfully developed and executed marketing plans as I set and managed a $1 million advertising budget, while overseeing projects from start to finish. Served as the main point of contact for key stakeholders, media placements, and advertising vendors. Worked closely with the sales department to build out marketing plans to support sales initiatives. Managed press coverage outreach, digital influencers, and special promotional campaigns with the PR team. Responsible for copywriting and all creative direction including video and photography while establishing an in-house creative team. Led and mentored website projects and content while monitoring SEO reports. Proactively forecasted and reported successes, inconsistencies and underperformance. Managed a team of 5 direct reports.
2013 - 2014
Art Director & Marketing Associate | DTLA Alliance
Designed and carried out marketing strategies across multiple channels. Provided creative direction, developed the brand, and wrote copy to ensure consistent messaging on all platforms. Updated all creative work with a bold and energetic look and brand voice which I integrated throughout all company marketing and sales materials. Organized events for consumers that attracted tourists to Downtown LA and expanded our database. Responsible for seasonal campaigns from planning to execution, which included managing events, media buy, project management, art direction, and design. Maintained relationships with property owners, community members, business partners, and media partners while also establishing new connections. Project managed design and development of our new company website.
2012 - 2013
Art Director | Patina Restaurant Group
Creative liaison to over 25 restaurants and cultural performing arts centers on the West, as well as the East Coast. Crafted distinct brand identities for each institution, including tailored messaging, visual branding, creative assets, social media strategy, and a cohesive online presence. Provided art direction on all photography and video shoots. Managed the traffic of creative assets to the printers. Built relationships with vendors, assessed market position and trends and attended press checks.
2009 - 2012
Art Director | HEILBRICE
Built creative campaigns from concept to execution. Responsible for managing the concept, design, layout, photography, and art direction of various initiatives and campaigns. Collaborated on design across a wide range of media, including outdoor advertising, television, print, magazines, in-store signage, digital platforms, guerrilla marketing, and more. Worked closely with copywriters, designers, production artists, and project managers on building out campaigns that met the client’s expectations. Applied advanced knowledge of Adobe Creative Suite, including Photoshop, Illustrator, and InDesign, to design high-quality visual assets across print and digital platforms. Attended press checks and sent art proofs to clients for approval.